Retail Space Vision

In my Advertising & Branded Environment class we were asked to brand a space that would become a store that provides a service & to create everything from the name to the space model. This is the first part of the assessment.

"Composure photogaphic as a brand and store is modern, strong, confident, stylish, clean, friendly, reliable and fun. The word composure was chosen to evoke a calmed feeling in the consumers reaction to the brand, but also as a word play on exposure and composition, important elements in photography. The logo is a representation of flow and composure. It’s various colour options allow diversity to become a part of the composure photographic brand. The wood grain logo was chosen as the primary logo for 'composure photographic' to represent a natural side to the brand. There is wood detailing present in the store aswell."

There's a few more steps to take before I start to create the space model so for now, let me know what you think about the logo as well as the feel of the brand.